Valentino Garavani’s Rockstud Collection

Milan Fashion Week is here, and as the fashion world eagerly gathers to witness the unveiling of Spring-Summer 2024 collections, one name stands out in the crowd: Max Mara. This year, Max Mara has taken a bold step into the world of color, offering a collection that is a breathtaking kaleidoscope of hues.


Milan Fashion Week, September 2023

A Symphony of Colors

The first thing that catches the eye about Max Mara’s SS24 collection is its vibrant and eclectic color palette. From the moment the models hit the runway, it’s a riot of colors that range from pop-up brights like pink, green, and navy blue to the subtler, yet equally captivating shades of yellow, mustard, dark olive, and classic black. Max Mara has woven these colors into its collection with a finesse that is nothing short of mesmerizing.

“Land Girls” Revival

While color takes center stage, Max Mara also pays homage to a bygone era, drawing inspiration from the 1940s. The collection gives a subtle nod to the fashion of that time, particularly in its use of jumpsuits. Max Mara has coined this style as “Land girls’ style,” a name that is not only fitting but also a testament to the brand’s attention to detail in silhouettes and design.

The Length Game

One cannot help but notice the diversity in lengths in this collection. Max Mara has made a deliberate choice to offer something for every style choice. Dresses and skirts, with their signature Maxi and Midi lengths, exude elegance and grace. On the other hand, shorts and jumpsuits take a bold step with mini lengths, adding an element of playfulness to the collection. It’s a range that caters to every woman, no matter the mood or the moment.

In the Max Mara Spring-Summer 2024 collection, we witness the fusion of vintage inspiration with a contemporary vision. It’s a celebration of color, a revival of timeless fashion, and an embrace of diverse lengths, all in one breathtaking ensemble. Max Mara continues to push the boundaries of style, inviting us to step into a world where fashion knows no limits.